"Nice work on the site and thanks for the quick turnaround." Clare Hughes - UnitedHealth Group, Partner Relationship Manager

Project Background

UnitedHealth Group and AARP were partnering to enhance their existing pilot website, which was focused on offering Medicare Advantage products to Medicare-eligible AARP members in Rhode Island. Their goal was to increase the value of the user experience by offering educational information, new tools, and resources with a more attractive look and feel. The updated site would leverage online brand standards of AARP and UnitedHealth Group, and would leverage copy and basic site structure of another UnitedHealth Group web property. The site was required to be completed in time for Medicare open enrollment.

The page10 Solution

page10 utilized existing online brand standards to create a unique information structure and visual design to meet the business, marketing, and user needs. The page10 team provided all web copy for the new site and developed all web pages for implementation onto an existing enterprise platform within UnitedHealth Group within 10 weeks, which met the Medicare open enrollment timeline requirements.

Our Involvement

Project Leadership
Functional Requirements
User Experience Strategy
Information Architecture
Visual Concepting & Design
Flash Development
Content Publishing Requirements
SEO Planning and Consulting
Integration with existing Portal
Copy Development
Site Development & Implementation Support
Quality Assurance Testing