Measuring the Success of Your Story

At page10, we believe that measurement, in the form of business analytics, is the key to understanding your story's success. When you're falling short, analytics can also help you determine where to make the types of edits that can get you closer to achieving your goals.

When you need help measuring the success of your online activities, turn to page10. Our four-step approach to analytics will turn reports and raw data into targeted, actionable decision points.

Step I: Metrics Strategy Development
page10 develops overarching measurement strategies across channels that can be used to set goals, evaluate effectiveness, and plan for continuous improvements.

Step II: KPI and Requirements Development
We develop requirements that map business goals to user needs. These requirements and key performance indicators (KPIs) are used to assess existing reports and create a plan to configure reporting tools that provide actionable information.

Step III: Reporting Package Configuration
page10 utilizes and configures existing reporting packages, such as WebTrends, to provide easy access to KPI measurements established to monitor success.

Step IV: 360-degree Evaluations
We conduct 360-degree evaluations at variable intervals after the reporting system is put in place. These evaluations enable business and technical teams to plan incremental site enhancements that will increase business value.